#Tumi awaken perfume driver#

on and at Tumi retail stores, as well as at Bloomingdales locations nationally, beginning in August 2020. Tumi Awaken and Unwind will retail for $100 for 100ml exclusively in the U.S. Unwind “captures the essence of discovery invoked by travel and examines the feeling of being transported.” It is crafted for the contemporary man who approaches life with casual charm and timeless style, says Tumi.īoth fragrances are highly concentrated and feature a patented anti-habituation technology that make them ultra-long lasting.ĭesigned to reflect the Tumi DNA, the flacons are “elegant and timeless.” The heavy sleek glass of the bottle adds to the aesthetic, while the red actuator on the cap adds a finishing touch that ties in Tumi's heritage. For our first foray into fragrance, I wanted to ensure every detail was meticulously crafted to speak to our legacy as a travel lifestyle brand.'Īwaken is a fougère citrus woody fragrance designed to be “refreshing, revitalizing and stimulating.” According to Tumi, it is based on the power of dreams, and the limitless mentality of the man who wears the fragrance. 'Tumi has always been synonymous with excellence in design, functionality and quality. This is a fresh woody cologne that encapsulates the desire to escape the rut, the thrills of adventure, and restlessness with just one spritz. The Perfume Guy 203K subscribers 311 11K views 2 years ago Tumi Awaken And Unwind First Impression Review Tumi Awaken Fragrance, Tumi Unwind Fragrance Tumi Scents At So Avant-Garde. Whether it be his daily commute or traveling to a new destination, the fragrances are an intentional add on to his signature kit,' said Victor Sanz, Tumi's creative director. TUMI Awaken Awaken appeals to your inner wanderlust, with a medley of notes gathered from all of the different corners of the earth: Italian bergamot, clary sage, patchouli and cedarwood. 'To architect a Tumi fragrance experience, we created scents that will seamlessly accompany him throughout his journey. Created with global citizens in mind, the two fragrances were crafted with ingredients sourced from every time zone. The way I look at it, having fragrance out is a huge win for us.Tumi, the international travel and lifestyle brand, is launching its first men's fragrance experience, Awaken and Unwind. For us what has always been key here is understanding our customers and what new needs they have in this new world and how do we best accommodate those elements. “We think about the sustainability side and create a better world for the future. “Tumi has always been grounded in having a long product life cycle of 15 to 20 years,” he said.

#Tumi awaken perfume driver#

He also didn’t reveal upcoming launches for 2020, but said sustainability continues to be a main focus and driver for the company. It will also expand globally in the near future. Sanz did not reveal sales numbers during COVID-19 or sales expectations for the fragrance, but said the new scents received positive responses over the two weeks of pre-order. We didn’t want to come to a complete standstill.”

People are still working and moving but it shifted. “It’s important for us to continue delivering products to our customers. “I don’t think anyone has been unscathed by this global pandemic, even the people that had tremendous growth had been affected,” he said. Travel had been cut back tremendously this year due to COVID-19, and according to Sanz, travel will look entirely different in the near future.

The launch was always slated to launch in August despite the pandemic. It captures the essence of discovery invoked by travel. He gave an example of taking an overnight flight to Milan and heading straight to a meeting or presentation and needing the scent to last the trip. PRODUCT DESCRIPTION Style: 150662 15ml of UNWIND perfume: Life in rhythm, connected and attuned to the precision of Greenwich Mean Time, UNWIND 20:00 GMT is a warm and sensually casual fragrance that helps recalibrate and reset the mind. He said one of the challenges in creating the fragrances was international travel. Top notes are Coriander, Bergamot and Grapefruit middle notes are Cypress, Fir and Clary Sage base notes are Cedar, Olibanum and Patchouli. Sanz said Awaken and Unwind were in development for 12 months. Perfume rating 3.69 out of 5 with 101 votes.